Tag Archives: Press Release

Base links – what are they?

Base links – what are they? We build base links into all our link building campaigns as a matter of course – you probably do it too. I just wanted to take five mins to jot down some thoughts on base links and try and get some discussion flowing on their overall value. So what […]

Online PR? Offline PR? Just PR?

Online PR? Offline PR? Just PR? I’ve just whipped through a colleague’s copy of econsultancy.com’s Online PR Benchmarking Survey (http://econsultancy.com/reports/online-pr-industry-benchmarking-report) and it got me thinking about PR in general. I love PR, and I think, done correctly it can add significantly to the overall promotional mix (just think about Richard Branson & Virgin for a […]