Link building – what are your competitors doing?

If you’re like us, one of the most interesting things in SEO is when you unearth your competitors’ link building strategy.

Now I’m not talking about the general back link research and analysis you’d do here. I’m talking about seeing exactly how your competitors are managing to bag their big . . . Fat . . . Links!

I’m talking about two things particular really; how they actually approach potential link partners and how they distribute/syndicate their external content.

Finding out how they contact link partners can give you valuable insight into their overall strategy and if you play it cool you might be able to find out their exact hook for closing the link deal. You can use this information to help improve your own link approaches.

One of the easiest way to get this information is set up a few dummy blogs and domains and pop a bit of related content on every now an again. You’d be surprised how frequent the requests will be and you’ll soon find out whether your competitors are on an editorial or paid link approach. You’ll also bag a couple of relevant links from your honey pot network . . . so get to it!

A bit of further digging will also reveal the extent of your competitors’ content syndication strategies. Get hooked up with their press department, set your Google Alerts and have a dig around the article sites to try and find their ‘authors’.

From this you’ll be able to start tracking their content footprint and decide whether you’re missing anything or not. This exact approach revealed that one of our client’s competitors’ upped their content game and started to release three times more external and onsite content each week!

The thing about this is that by getting really stuck in to your competitors’ link building strategies, you can start to see what you need to improve in your own.

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2 Comments

  1. Nin
    Posted January 20, 2009 at 3:49 pm | Permalink

    We monitor competitor backlinks with Yahoo! Site Explorer or an equivalent on a daily basis.

  2. strategicseo
    Posted January 20, 2009 at 8:56 pm | Permalink

    Yahoo Site Explorer certainly offers some great data, especially if you access the API.


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