Ethical link-building

Ethical link-building

(I just posted a similar article to eZine Articles on white hat link-building . . . but I thought you guys would appreciate it here too)

I think that most who read this blog will agree that unless you’re one of the long-standing, legacy type sites that link-building will be one of your main objectives in your overall SEO campaign (alongside site architecture, on-page optimisation and internal content strategy).

It follows as such then that one of the most common enquiries we get at SearchData is how we can help people with their link-building campaigns, particularly of the ‘ethical’ kind.

Before I go on . . . Let me just say that the subject of ‘ethical link-building’ is a tricky one. What’s deemed as ethical to some people may not be to others. Especially when profit, commercial interests and risk/reward comes into it. . . The best we can do as SEOs is use our experience and judgement to help our clients make the right decision about which way to go in a particular circumstance. There are times when a variety of link-building strategies will be more suitable than others depending on various factors.

I wanted to post this article to give a quick heads up on a few techniques that really are as ethical as you can get and a new service that we’ll be launching very soon to help you make the most of these ethical links.

We use these techniques heavily to help sculpt the back-link profiles of our clients and ensure there’s a healthy ratio of URL, Trade Name and keyword anchor text links.

1 – Article writing & syndication
Write some excellent articles and get them on eZinearticles etc. Also may be worth using some automated software to syndicate the articles a little further. Also try contacting some websites and asking them if you can write some bespoke content for them.

2 – Link-baiting
Spend some time getting a good content idea together and then set it loose on Stumbleupon and Digg et al. It might take a few attempts to see what works but stick with it, a good one could drive significant traffic & links.

3 – Social bookmarking
Get your team actively involved in social bookmarking. Let it become a habit . . . Not a hassle. Bookmark everything, even other people’s content.

4 – Press release writing and syndication
Got some news? Of course you have! You can make news out of anything, even if it’s commenting on someone else’s news. Just get a good Press Release written and get it submitted to a few press release distribution sites (leave a comment and I’ll email you a list).

5 – Directory submission
An oldie but still a goodie? It’s debatable, but with so little effort required you’ll probably want to spend a bit of time on this. Just make sure you rotate your anchor text and descriptions.

OK, so there are lots of other ways (including direct link requests) of building ethical links, but you probably know the ones that work best for you anyway.

The point I really wanted to make about this type of link-building is that we view it as a kind of support service to some more advanced (yet still ethical) link-building tactics. These links are never going to make or break your SEO strategy; they’re not the links that are going to deliver the No.1 positions in competitive markets. . .

They do, however provide a variety of links and a certain amount of buzz for the search engines to start finding out about your website.

Keep posted for details of a new link-building support service coming soon: Just drop a comment below and I’ll add you to the mailing list.


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