Link amplification: get more out of your link building

If you’ve spent any time researching or working with the SEO industry you’ll know all about the importance of links. Links are the lifeblood of most SEO campaigns and once you’ve got your onsite SEO in place link-building will become one of your major priorities.

Fore thought . . .
Now, the purpose of this post is not to discuss the world of link-building, it’s pros or it’ cons, however I will just say how to this day I still find myself slightly surprised by many SEO’s attitudes towards link-building . . . For something so critical to a successful organic search campaign I just can’t understand why so many agencies will settle for/risk outsourcing their entire link-building campaigns to third party link-builders where they have very little control over anchor text weighting, site quality, link quality and safety of reputation. It’s just crazy!

Link amplification
You like that term don’t you? ‘Link amplification‘, it sounds good doesn’t it? Technical, sophisticated, slightly arrogant . . . the kind of la de da SEO term you’ll hear banded about by SEO gurus all over the net. Well – we coined it first, and now I’m going to put it into lay mans terms:

Link amplification is simply the technique of building links into links that you have already built to your own website. The intention is to pass more authority to the ‘big’ links that you build bay underpinning them with their own inbound links.

Well practised with advanced SEOs
I’ve discussed link amplification with many of my colleagues and contacts in the industry and can tell you that link amplification is a link-building technique used in some form or another by some of most advanced SEOs out there.

Don’t get too excited
Now I’m not saying that you should go out there and start spamming links to all the links you’ve ever built! What I’m saying is, with a bit of skill and SEO cunning you could add some extra power to a few of your bigger existing back links.

I’m not giving it all away
Would you like to know more about link amplification? Leave a comment and I’ll happily forward a tip sheet.


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